Who Over How
Neil is a connector. To put it as Jim Collins did in his bestseller “Good to Great: Why Some Companies Make the Leap…and Others Don’t”, business is all about getting the right people on the bus.
This is Neil’s philosophy (and one of his favorite books!). Bringing the right talent together and building great teams has allowed Neil to grow countless businesses. He believes that, “Good people, do good things together”.
Start with ‘Why’
Neil is also a believer in asking the right questions. The idea is said best by Simon Sinek in his book “Start with Why”.
Neil is convinced that asking ‘why’ in any business is the most important part of inspiring your employees and finding your company’s unique selling point. Instead of focusing on ‘what’ you make, or ‘how’ you make it, Sinek proposes identifying ‘why’ you do what you do and positioning that purpose to your customers. Once you have the ‘why’ success always follows.
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